O2 Lingerie


The Project

One great thing about working in a creative building is that you can always help out your neighbors, and so we did!  Meet the team from O2 that sells lingerie for women in Shanghai. With their app they need a regular volume of photography done, so it seemed like a perfect partnership.

The Challenges

Since these shoots happen on a frequent basis, it is important to maintain consistency in lighting, look, and feel between all the sessions.  We pay a lot of attention to detail for the styling, especially folds and straps, to minimize post-production efforts.

The end result...

…is clean, well-lit, appealing imagery for an appealing product.

Technical details

Client: O2 Lingerie

Services: Photography

Gear: Phase One digital medium format camera and professional studio lighting.