Finch Designs luxury swimwear based in Shanghai offers a cool product to their customers. Transforming the swimwear industry by using exclusively Repreve® recycled PET fabric has marked the first stop on FINCH’s trajectory to become the premiere global resource for sustainably produced lifestyle products.

Instead of doing a regular look-book we wanted to marry the swimwear with backgrounds that pop, and bring life to the scene. To have a feeling of not only summer, but also the lifestyle element of their brand. Fun!

…we are really happy to have been part of this project not only because the photos look great, but also because we feel we are part of a movement to promote recycling and reusing plastic waste, and that feels great.

Technical details

Client: Image Source

Art Direction: Lee Wheatley

Services: Production, photography and post-production

Gear: Digital SLR basic kit, with reflectors to keep our kit simple and light.