DMG MORI Shanghai


The Project

DMG MORI is a global leader in CNC lathes and milling machines. They recently renovated their site in Shanghai as well as updated the machine lines. We were called in to create imagery of not only their machines and renovated space, but also their customer service department.
Working with such advanced technology machinery and professional personnel is a real pleasure, and it comes through in the imagery.

The Challenges

Working in industrial spaces is challenging in many ways.  Just simply cleaning the interior of the machine takes multiple people, quite a lot of time, and a bunch of WD40!

The end result...

…is great imagery of a global leader in lathes and milling machinery.

Technical details

Client: DMG MORI

Art Direction and concept: Montfort Advertising

Services: Photography

Gear: DSLR camera and professional on-location lighting kit.