Disney: Christmas & Chinese New Year Campaigns

Photo-team logistics and gear & photography

The Project

Disney is a household brand that everyone knows. And when a boutique studio like us gets a call from them, we get very excited. Though we have worked a number of times with Disney since they have opened, the honor and the opportunity to create images for their Christmas and Chinese New Year campaigns was immense.

The Challenges

Since this was the first year that Disney was creating content for their image library the challenge was huge: they needed everything! One of the key challenges was to create imagery that could be used for a number of years to come.

The end result...

…working around the operations teams requirements and the resorts schedules, we shoot for three intense days to create a vast new wealth of images for Shanghai Disney Resort to use in their future marketing and advertising materials.

Technical details

Client: Shanghai Disney Resorts

Services: Production, photography and post-production

Gear: Digital SLR camera; mobile computer work station for our digi-tech; a team of assistants; and, LED light panels to conserve a natural look and feel.